The adpulse.io budgets dashboard allows you to understand at a glance what your budget is, how much you’ve spent for the period to date, and how your spend is pacing toward your budget.

To understand more about how budgets work you can read 'Introduction To Budgets'

You can view your budget dashboard by clicking on ‘Budgets’ in the left side navigation. On this page, you’ll find all the information you need to efficiently manage your Google and Microsoft Ads budgets.

To learn how to create a budget, click here.

Filtering rows

To filter rows enter text in the box above the budgets table that says "Enter text to filter rows". You can filter by client or budget nickname.Click the cross to clear the filter

Budget Table

The budget table includes one item per budget with the following information:

Budget information

The first few columns in the dashboard provide information about the budget - Client, Budget Nickname, and budget period (from and to).

Target

The amount of the budget.

Rollover

The amount of under or over spent budget from the previous period that is being rolled over into this period.

Total Budget

This shows the sum of the target and any rollover as well the percentage of budget that has already been spent for the period, represented as a percentage figure beside the budget amount and as a progress bar below the budget amount.

Spend

Spend to date for the budget period

Pacing

The expected final spend relative to the budget, if the daily pacing remains the same.

A pacing percentage above 100% indicates that the campaign(s) are on track to exceed budget.

A pacing percentage below 100% indicates that the campaign(s) are on track to spend less than the budget.

For instance, if your budget is $1,000 and the pacing is 95%, you can expect the final spend for this budget to be approximately $950. This indicates that you could increase the daily spend for the campaigns to reach budget.

If your budget is $1,000 and the pacing is 110%, you can expect the final spend for this budget to be approximately $1,100. This indicates that you could decrease the daily spend for the campaigns to avoid going over budget.

Ideal Daily Spend

For the remainder of the period the amount that should be spent on average daily in order to achieve the budget target.

Forecasted spend

The expected final spend if the current pacing remains the same. This gives you a simple way to understand at a glance what spend is expected to be for the budget period.

Key metrics related to the budget

The remaining columns provide key budget performance metrics to inform decision-making.

Actions

This column contains a drop down for actions that can be performed on a budget these include: