What happens if I go over the plan in Ad Spend?
We know that the monthly ad spend can often fluctuate (for example, adding or removing clients, running client promotions, seasonal budgets, etc)
To accommodate for short-term fluctuations like this we allow an ad-spend buffer of up to 20%, aggregated across all of your imported accounts. This means you can go up to 20% over your spend limits on imported accounts without worrying about needing to bump up to the next plan. If you are consistently in your buffer over a given two-month period, we will reach out to you to discuss which tier is appropriate for your needs. If you are already in your buffer, you will not be able to import new accounts unless you upgrade to the appropriate plan.