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Why is the Exclude action disabled?

Not all campaign types and targeting options support excluding demographics; therefore, we have had to disable the Exclude action for these.

Demographics

Google Ads

https://support.google.com/google-ads/answer/2580383?hl=en-AU

Campaign Type

What can be excluded

Demand Gen, Display, Video

  • Age: '18–24', '25–34', '35–44', '45–54', '55–64', '65+' and 'Unknown'

  • Gender: 'Female', 'Male' and 'Unknown'

  • Household income (available in Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States and Vietnam): 'Top 10%', '11–20%', '21–30%', '31–40%', '41–50%', 'Lower 50%' and 'Unknown'

  • Parental status: 'Parent', 'Not a parent' and 'Unknown'

Search

  • Age: '18-24', '25-34', '35-44', '45-54', '55-64', '65+' and 'Unknown'

  • Gender: 'Female', 'Male' and 'Unknown'

  • Household income (available in Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States and Vietnam): 'Top 10%', '11–20%', '21–30%', '31–40%', '41–50%', 'Lower 50%' and 'Unknown'

  • Parental status: nothing

All others

No demographic exclusions allowed

Placements

Facebook

It's not possible to exclude individual placements for Advantage+ Ad Sets; they must be set to Manual Placement to enable exclusions in Adpulse.

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