Skip to main content

Why is the Exclude Demographic action disabled?

Updated this week

Not all campaign types and targeting options support excluding demographics; therefore, we have had to disable the Exclude action for these.

Google Ads

https://support.google.com/google-ads/answer/2580383?hl=en-AU

Campaign Type

What can be excluded

Demand Gen, Display, Video

  • Age: '18–24', '25–34', '35–44', '45–54', '55–64', '65+' and 'Unknown'

  • Gender: 'Female', 'Male' and 'Unknown'

  • Household income (available in Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States and Vietnam): 'Top 10%', '11–20%', '21–30%', '31–40%', '41–50%', 'Lower 50%' and 'Unknown'

  • Parental status: 'Parent', 'Not a parent' and 'Unknown'

Search

  • Age: '18-24', '25-34', '35-44', '45-54', '55-64', '65+' and 'Unknown'

  • Gender: 'Female', 'Male' and 'Unknown'

  • Household income (available in Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States and Vietnam): 'Top 10%', '11–20%', '21–30%', '31–40%', '41–50%', 'Lower 50%' and 'Unknown'

  • Parental status: nothing

All others

No demographic exclusions allowed

Did this answer your question?