Review the account and landing pages, clarify the brief, and prepare a client-ready campaign proposal before anything is built.
What this does
This is stage one of a two-stage campaign workflow. It helps your AI assistant research the existing account and landing pages, ask the questions needed to complete the brief, and prepare a proposal that follows the account’s naming conventions.
This stage is for research and recommendations only. It does not create campaigns, change account settings or send the proposal to your client.
When to use this
You are planning a new Google Ads Search campaign and want it to fit the account’s existing structure and messaging.
You have landing pages, draft ads or keyword ideas that need to be checked against the brief.
You need a proposal that a client can review before you authorise a build.
Before you start
Have the following ready:
The exact Adpulse account name and account ID.
The landing-page URLs and any draft ads or proposed keywords. If you do not have draft copy or keywords yet, say so.
Access to the account evidence the assistant needs, including existing campaigns, ad groups, ads, keywords, negatives and available search-term performance.
Someone who can answer questions about the audience, offer, locations, budget, goals, competitors, exclusions and compliance requirements.
The Adpulse connection supplies only the evidence its tools can access. Reviewing live landing pages needs browsing access or suitable page content supplied by you. If relevant evidence is missing, the assistant should explain the gap rather than invent details.
Use only business and account information that your organisation permits you to share with the chosen AI service. Do not paste passwords, API tokens or client secrets into the conversation.
How to use this
Start a conversation with the Adpulse connection enabled. If you are not connected yet, follow the MCP connection setup guide.
Copy the entire prompt below. Replace [account] with the exact account name and ID, add the landing-page URLs, and include any proposed ads or keywords.
Let the assistant review the available evidence and ask its briefing questions. Answer those questions before asking it to prepare recommendations.
Review the proposal, make any edits and send it to your client yourself. Resolve assumptions, claims, overlap and negative-keyword conflicts before requesting approval.
Once the client has approved the final plan, use the separate paused-build prompt. A proposal is not permission to build or launch.
Copy and paste this prompt
Using the Adpulse MCP, review existing campaigns in [account] to understand campaign and ad group naming conventions, structure, messaging, negatives, and available keyword and search-term performance. Then review these landing pages: [URLs], and any proposed ads and keywords: [paste here]. Use web browsing to review the pages if needed. If you can’t access relevant pages or account data, tell me what’s missing rather than guessing.
Before making recommendations, ask me about the audience, offer and selling points, locations served and whether location keywords are needed, conversion goal and success criteria, budget, brand vs non-brand, competitors to target or avoid, excluded products or services, and compliance or claim restrictions. Also ask whether keyword insertion or headline pinning is wanted. Wait for my answers.
Prepare a client-ready proposal using the account’s naming conventions. Include the recommended budget, conversion goal, success criteria, ad groups, keywords and match types, responsive search ads with headlines and descriptions within Google’s character limits, final URLs, suggested ad assets, and negatives with match types and placement. Check advertising claims against the landing pages. Flag landing-page issues, overlap with existing campaigns, negative keyword conflicts, key assumptions and decisions still needed. Keep this stage to research and recommendations.
What you will get
A client-ready proposal covering:
Recommended budget, conversion goal and success criteria.
Campaign and ad group structure using the account’s naming conventions.
Keywords and match types.
Responsive search ad headlines and descriptions within Google’s character limits, with final URLs and suggested ad assets.
Proposed negatives, including match types and placement.
Landing-page issues, unsupported claims, existing-campaign overlap, negative conflicts, assumptions and decisions still needed.
The first response may be a set of questions rather than the proposal. The prompt deliberately waits for your answers before making recommendations.
Limits and safety
Research only: this prompt does not authorise campaign creation or account changes.
A recommended budget or forecast is not a guarantee of spend, traffic or results. Any assumptions should be clear.
Advertising claims must be checked against the landing pages and your compliance requirements. Character limits alone do not establish policy approval.
Missing account data or page access limits what can be checked. Ask for unresolved checks to be listed explicitly.
Review and client delivery are your responsibility. The prompt does not send the proposal or obtain approval on your behalf.