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What do the Budget icons mean?

Updated today

On the Budget page of Adpulse, icons will display next to the budget name when you enable certain features. This article explains what each represents.

Icons on a Budget Row

Icons explained

Icon

Features

Description

AutoPacing

Adjusts daily budgets to pace your campaigns to your budget target

AutoProtect

Pause campaigns when the budget exceeds a threshold

Budget Alert

A Budget Alert has been created that includes this budget

Rollover

Carry over underspend or overspend between periods.

Sum Child Budgets

Alerts when child budgets don't add up to this parent budget (uses the 'Total Budget' figure to include any rollovers)

AutoPause

Pause campaigns when there is no current schedule

Daily Spend Limit

Checks today’s spend (every hour) against your nominated limits, and once exceeded, campaigns in this budget are paused. These same campaigns will be re-enabled the next day automatically.

AutoPacing Limit

The AutoPacing limit sets the maximum daily budget AutoPacing can apply, based on a multiplier of the ideal daily spend calculated at the start of the budget period or when the budget is updated.

AutoBudget

Adpulse automatically creates a budget when you first create an account and import some ad accounts. It uses the last 30days spend as a target. There is no automation applied; they are simply used to illustrate how budgets work.

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