We know that the most important measure of success when managing PPC are the KPIs you or your clients are trying to achieve, so we’ve put KPIs at the heart of Adpulse.
Adpulse now supports defining KPIs against Smart Budgets and tracking the performance in the Budget List. You can set a KPI when creating a new budget, or update an existing Budget with a KPI by choosing Edit from the Budgets page.
Available KPIs:
Cost Per Conversion (CPA)
Conv. Value / Cost (ROAS)
Conversions
Conversion Rate
Cost Of Sale
Click Through Rate (CTR)
Impressions
Available measurement types:
Fixed value - you have a defined KPI that you wish to track, eg. CPA target of $5.25 OR 41 conversions per month
Last x Periods - these are rolling historic periods, so will update each new period - where a period could be a month or a week
Last Period - eg. if the current budget period is a month and you're in November, this will generate a target looking at all of October's data
Last 2 Periods - eg. if in November, would use data from September and October - the last 2 periods
Last 3 Periods - eg. if in November, would use data from August, September, and October - the last 3 periods
Same period last year - great for a seasonal campaign that compares this period to the same period last year
How to assign KPIs to a Budget
KPIs within the settings of a Budget:
2. Select form the available KPIs
3. Selected a date range for the beachmark value - or if you have a fixed KPI enter that.
Once defined, you can check the performance of your Smart Budget KPI in the Budgets page. Red = not achieving target, Green = target achieved.
You can sort by the KPI column to bring the best or worst performers to the top of the budget list.