Adpulse Updates - 22 May 2025

Quite a few bits this week, from new features to some great little improvements

We've added a new option for downloading budgets that will only download the spend data for the specified time frame.

This is to provide customers with spend data per month for their budgets, regardless of their length. Great if you have yearly, weekly, or daily budgets, but need data for the spend per month

We've updated the restricted user permission functionality so you can add non-user tags to what a restricted user can see.

Previously, when you 'restricted' a user, they could only see the Ad Accounts tagged to their User Tag. Now, you can add other non-user tags to this to allow them access to other accounts, in addition to their User Tag.

This is great when you're using tags to identify team structures.

This Insight analyses the Campaign performance and whether it has fallen outside the best practice parameters for a Smart Budding Campaign. Instead, it recommends an updated Bid Strategy.

Our recommendation is based on performance benchmarks and conversion volume:

It was recently pointed out to us that when customers run Ad Accounts in multiple currencies, the variance between the currencies can distort the relative size of the bubbles on the Budget Performance chart on the Dashboard.

We've made a small update so that the bubble size uses a consistent currency. Regardless of the currency, the relative size of the budget will be more accurately displayed in the bubble size.

Example:

Before the update, Budget 2 bubble would be significantly larger (50,000 > 5,000), after the update, Budget 1 would be the larger one (3215.00 > 3.05)

Note - The value displayed in the bubble popup will remain in the currency of the Ad Account

As requested by several customers, we've added 'less than' as a condition when creating a daily budget spend alert.

This is great when you need to monitor a budget(s) closely and be alerted if the campaigns do not spend a target percentage by a certain time each day.

We've added a new tab to the Performance Optimizations called 'Demographics'. This gives you an analysis of the following segments of your campaigns: Age, Company, Gender, Income, Industry, Job Functions, Job Title, and Parental Status, depending on the ad platform.

We've also added a tab for 'Networks', which analyses the performance of the various networks available for your campaigns, for example, with Meta, this would be: Facebook, Instagram, Messenger, Audience Network.