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Adpulse Updates - 12 March 2025
Adpulse Updates - 12 March 2025
Updated today

A few smaller improvements while we continue work on the multi-platform budget piece, which we hope to get out in the next month.

  • Added Meta placements to the Placements Performance Table

  • Improved forecasting for Budgets

  • Result level snoozing within Insight details

  • All numbers now use local formatting, not a mix of local and US

  • Moved the progress pop-up to stop it from blocking actions

  • Improved the login token to work with multiple tabs

  • Rollovers always round down to avoid small miscalculations when summing across multiple campaigns


Added Meta placements to the Placements Performance Table

We have added Meta to the Placement Performance pages - this mean you can now review the performance of the various placement types for your Campaigns and Ad Sets.

Coming soon: Actions to disable Placements


Improved forecasting for Budgets

We have improved the budget forecasting calculation that is available as a column on the Budget page and as a chart on the Budget Performance page within each budget.

Previously, this calculation used the pacing percentage to forecast the spending until the end of the month. However, this was not the best way to calculate this, so we've updating this to use the average daily spend over the last 7 days as the per daily estimate for the remaining days in the period.

This now takes into account recent increases or decreases that could affect the actual spend by the end of the period.

Column on budget page

Budget Performance


Result level snoozing within Insight details

We have added the ability to Snooze a result within an Insight, whereas previously you could only Snooze the entire Insights OR take action per Result.


All numbers now use local formatting, not a mix of local and US

We realized that we had a mix of number formatting, and this has been rectified. Every number now uses the browser location of the user. This means the numbers may now look different but should be consistent with how numbers and currency are formatted in your country. Here are some examples:

If you are based in Australia, the budget page looks like;

Demark

UK

US


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