This week, we've launched a significant feature called 'Top 5 Performance Optimizations.' This will dramatically increase the time-saving and value you're getting from Adpulse, and we're pretty excited about it!
New Feature: Top 5 Performance Optimizations
Min/Max budget limits for AutoPacing
New Insight: Smart Bidding Suggested
TikTok beta
Call out for Facebook Commerce users
Top 5 Performance Optimizations
The Top 5 Performance Optimizations feature in Adpulse is designed to help you quickly identify and implement changes that have the potential for the largest impact on performance across your ad accounts.
By assigning an Impact Score to each of the thousands of potential actions within the Optimize > Performance dashboard, Adpulse can rank each optimization based on its potential to improve performance toward your KPIs.
This feature allows you to:
Prioritize high-impact actions: Focus on optimizations that offer the greatest improvement.
Efficiently manage time: If you're short on time, address the top 5 recommendations. If you have more time, continue through the subsequent suggestions.
Customize your view: Use filters and tags to narrow down optimizations by account, campaign, or other criteria.
Min/Max budget limits for AutoPacing
You can now set minimum and maximum daily budget values for AutoPacing. per Campaign/Ad Set. AutoPacing will then only adjust up or down to these values.
Additionally, there is a lock 
feature, which allows you to lock the Daily Budget and prevent AutoPacing from adjusting this single Campaign.
New Insight: Smart Bidding suggested
Identifies which enabled, non-brand campaigns have sufficient conversions but are not on smart bidding.
How it's triggered:
There are currently X enabled campaigns that have had over 30 conversions in the past 30 days but are not utilizing smart bidding. These campaigns likely have enough data to let Google's algorithms optimize performance, yet they're still running on manual or non-smart bidding strategies.
Why is this important to know?
When campaigns generate enough conversions, switching to a smart bidding strategy (like Maximize Conversions, Target CPA, or Target ROAS) can significantly improve results.
Smart bidding uses real-time signals and past performance to automatically adjust bids, helping you increase conversions or improve return on ad spend without extra manual effort.
What to do about it:
We recommend reviewing these campaigns and upgrading their bidding strategy to a smart option. Our suggestion is tailored to each campaign's current performance compared to its benchmark.
TikTok Beta
We've just launched the closed Beta for TikTok - if you'd like to join it, please send us an email [email protected]
Facebook Commerce
We're looking to start development on including Facebook Commerce product data into Adpulse and are looking for customers that are using this product to help us develop it.
If keen, please send us an email [email protected], thanks!