This release is dedicated to our new Open-Ended Budgets!
We've been working on it in consultation with a few agencies, and it's now live in the platform.
What is an Open-Ended Budget?
Previously, budgets in Adpulse were fixed in time and amount
Example: $5,000 per month every month, or $800 from Jan 1 to Jan 15
These budgets will now be called Fixed Budgets.
The new Open-Ended Budgets work differently and are best for e-commerce and campaigns where the daily budget is adjusted based on KPI performance rather than being tied to a fixed timeframe or target.
Example: If ROAS < 5.5, increase daily budgets 15%.
When should I use an Open-Ended Budget instead of a Fixed Budget?
High-performing evergreen campaigns
Campaigns with stable conversion quality
Proven acquisition engines
Programs where the goal is to capture as much profitable demand as possible
Demand capture campaigns with variable volume
Branded search
High-intent non-brand search
Retargeting programs
Campaigns where traffic opportunity changes week to week
Growth-stage accounts
Brands prioritizing scale over rigid budget adherence
Teams willing to increase spend when CPA, ROAS, or revenue targets are met
Fast-moving market environments
Seasonal spikes
Flash demand changes
Competitive windows where speed matters
Situations where fixed caps may cause missed revenue opportunities
How do I create an Open-Ended Budget?
Here's a video
Or if you prefer to read...