Automation in Adpulse

Adpulse includes several powerful automation tools designed to save you time, reduce manual effort, and help your accounts perform at their best. Whether you're managing budgets, responding to performance insights, or cleaning up search terms, our automation features are built to keep things running smoothly, so you can focus on strategy, not spreadsheets.

Below is a brief overview of the key automation options available, along with links to explore each one in more detail.

Automatically pace your campaigns to hit your spend targets.

Adpulse tracks the pacing of each campaign and can automatically adjust daily budgets to keep spend on track across the full schedule. You set the total budget, and Adpulse helps distribute it smoothly, whether you're running a short burst or a monthly plan.

Turn high-impact recommendations into instant optimisations.

Adpulse continuously scans your account for missed opportunities and potential issues. You can choose to apply certain actions automatically - like pausing underperformers or flagging high-spending campaigns - based on your own rules and thresholds.

Stay in control of how Google and Microsoft match your keywords.

With Adpulse’s Close Variant Manager, you can automatically detect and manage low-quality search term matches. Choose how aggressively you want to block poor variants, and apply negative keywords with a click - or let Adpulse do it for you.