A mix of updates this time, lots to improve the usability of the platform:
Upgraded the Budgets table
Updated the recommendations engine, with automation to come soon
Added ability to switch budgets from the Budget Settings Page
Added Pmax Search Terms to Search Terms, N-Grams, and Close Variant Manager
Added optimizations for TikTok, Pinterest, and Reddit
Improved Changelog detail
Squished some bugs
Upgraded the Budgets table
The next table to get updated is the Budgets table, so here are the sweet new features:
Faster rendering
Better filtering, with 'and' & 'or'
Column presets for Default, Fixed Budgets, and Open-Ended Budgets
Ability to set the row height: compact, default, comfortable
Updated the Recommendations Engine
We have improved how the Daily Budget Recommendations are calculated to account for more factors.
Coming soon will be the ability to automate the recommendations, so in conjunction with AutoPacing, you can automatically move budgets to the best-performing campaigns.
Switch budgets from the Budget Settings Page
We've added a budget switcher in Budget Settings, so you can search for and select another budget without having to go back and forth to the budget page.
Pmax support for Microsoft Ads
Adpulse now ingests and categorizes Pmax Search Terms for Microsoft Ads, as it has done for a while now for Google Ads
View Pmax Search Terms
Add Negatives
Add Keywords to another campaign
View Pmax N-Grams
Add negatives
Add Keywords to another campaign
View Pmax Search Terms in Close Variant Manager
Add negavites
Add allowed phrases (to be able to sculpt Search Terms)