You can assign Tags (both User and Generic Tags) individually or in bulk.
Assigning User Tags to Ad Accounts also builds the relationship between Users and Ad Accounts. By default, a User is notified about the Alerts and Optimizations for the Ad Accounts they are tagged to.
For example, the default Daily digest of Critical items goes to the Users tagged to each Ad Account. A User who is not tagged to an Ad Account does not receive those notifications unless a routing rule names them. To change who is notified, and how often, review the Alert and Optimization Settings
The page to assign Tags is Settings / Tags / Assign Tags.
Assigning Tags to an Ad Account
There are multiple ways to assign Tags:
Add individually using the dropdown
Select some or all and use the 'Add Tags in Bulk' dropdown
Filter the results and use the 'Add Tags in Bulk' dropdown
Removing Tags from an Ad Account
There are multiple ways to remove Tags:
Remove individually using the 'X' in the tag
Select some or all and use the 'Remove Tags in Bulk' dropdown
Filter the results and use the 'Remove Tags in Bulk' dropdown
