We're super happy to announce that we have released our Amazon integration to Beta for all our customers. Much of the functionality you're used to using in Adpulse is now available for Amazon Ad Accounts, but there are a couple of things to be aware of while it's still in Beta.
But, let's start with what you can do (pretty much everything)
Budget and KPIs:
Create Account and Child budgets
Apply Smart Budget features like AutoProtect and AutoPacing
Create Custom Budget Alerts
LinkedIn Budgets will appear on the Budget Performance scatter plot on the dashboard
Performance Optimizations:
Insights:
Things to watch out for during the Beta
The only thing to be aware of is checking the data is accurate as per Amazon.
We've done rigorous checking, but as it's early days for the integration we'd prefer it if you could double-check any campaign critical data points, and let us know if you see anything unexpected.
Insights
Scan | Amazon |
AccountConversions | No |
AccountImpressions | Yes |
AdGroupMetrics | In Development |
AssetGroupPerformance | n/a |
BrandCampaignImpressionShare | In Development |
BudgetAllocationRecommendation | Yes |
CampaignAudienceExists | In Development |
CampaignPerformance | In Development |
Devices | n/a |
DisapprovedAds | In Development |
KeywordPerformance | Yes |
LinkCheck | In Development |
MicrosoftConnection | n/a |
MicrosoftShoppingDynamicRemarketing | n/a |
Products | Coming Soon |
SearchCampaignWithDisplay | n/a |
SearchTerms | In Development |
ThirdPartyChanges | not possible |
Performance Tables
Performance Optimizations | |
Asset Groups | n/a |
Campaigns | Coming Soon |
Devices | n/a |
Keywords | Yes |
Products | Coming Soon |
Search Terms | Yes |