Supported Ad Platforms and Features

This article outlines which Adpulse features are supported on each advertising platform, helping you understand where specific tools and automations are available.

Currently, Adpulse integrates with:

Adpulse connects directly to each ad platform's API, which means the data, metrics, and actions available in Adpulse depend on what each platform provides and allows through its API. Some functionality may vary or be limited if a platform doesn't expose certain fields or permit specific adjustments.

All Budget Management features and automations in Adpulse work consistently across every supported ad platform. No matter where your campaigns run, the setup and functionality remain the same so that you can apply, manage, and automate your budgets with confidence and consistency.

Read more: Budget Management Explained

Performance Optimizations in Adpulse surface opportunities and insights based on the data each ad platform provides. Some optimization types, like Search Terms, are available only for Google Ads and Microsoft Ads. Others, such as Placement and Demographics insights, offer deeper visibility that the social ad interface doesn't provide.

Read more: Performance Optimizations

Optimizations in Adpulse are automated checks that run across all of your ad accounts, surfacing issues, opportunities, and configuration reminders without any manual setup needed. Each one has a severity (Critical, Important, Opportunity, or Hygiene). Optimizations operate at multiple levels: account, campaign, ad group, or ad set. They often include recommended actions you can perform or automate directly in Adpulse. Because Optimizations rely on what each ad platform’s API exposes, some checks or data points may only be available for certain platforms.

Read more: Optimizations Explained

Read more: Insights Explained

Alerts are available across all supported ad platforms, enabling you to monitor key performance metrics and receive notifications when specific conditions are met. Each alert has a severity that you can set, and notifications are chosen by severity. While most metrics are shared across platforms, some, like Frequency, are specific to certain channels. If a metric isn’t available on a given platform, related alerts won’t apply to those accounts.

Read more: Spikes and Drops Alerts Explained

The Close Variant Manager is available only for platforms that use search terms. Because social platforms don't rely on keyword-based targeting, this feature currently applies only to Google Ads and Microsoft Ads accounts. Within these platforms, you can review, manage, and automate actions on search term variants directly through Adpulse.

Read more: Close Variant Manager Explained

Audience Manager is available only for Google Ads and Microsoft Ads. While audiences are an essential part of social advertising, Facebook, LinkedIn, and TikTok do not currently include audience data in their APIs. As a result, Adpulse can't display or manage audiences for those platforms at this time.

Read more: Audiences Explained