Our first release for 2024, brings quite a few updates, most notably a new Budget Performance visualization page, Beta for Amazon Ads, new Insights, plus a stack of smaller improvements.

Within each budget is a Budget Performance page, to help visualize how the budget is performing and to allow you to focus on specific metrics for that specific budget.

What the page includes:

We will be adding other visualizations, so if you have any recommendations please let us know!

Please note: The cards will not display when a Budget is using Google I/O (Google Account Budgets)

Our Amazon Ads integration is now in Open Beta! connect your Amazon Ads connection here.

Read more about what you can do in Adpulse with Amazon.

You can now select from viewing the last 7,14, or 28 days in addition to the Last Period on the Budget Performance scatter plot graph. This will be especially useful at the beginning of each month as it always takes a few days for the budget pacing to even out.

You can now download a CSV of all the adjustments Adpulse has made to your Ad Account. This will include:

You can access this from the Triple dot menu on the budget row, by selecting 'Adjustment History' and then choosing a 'last x days' date range.

We have added the ability to create a 'Daily Budget Spend Alert', so you can now create Budget Alerts for:

It works the same way as the current Budget Spend alert (now called Period Budget Spend) but resets every day.

Daily spend alert is great when you need to know if your spend on any given day exceeds your expected spend. It's perfect for sale days (like Black Friday) when you might spend your budget much faster than anticipated (get the alert, check performance, then maybe increase budget?).

Search campaigns behave very differently from Display campaigns, and therefore should ideally be in separate campaigns.

This insight will list the campaigns within an Ad Account where the Display Network is enabled within your Search Campaign, and you can choose to remove the Display Network

This Insight checks for active adgroups/adsets that are missing active ads and/or keywords. This might be an oversight or an error that is preventing you from generating impressions in the ad group.

If you have Budget Spend and Pacing alerts set up on your account, these can quite often trigger in the first few days of the month as the pacing is getting into its usual flow. These are not super helpful so we've added the ability to pause the email notification for the first x days of the period - as well as at the end of the period)

This way you won't be notified in the first few days while the pacing is sorting itself out.

To set this up;

The alerts will still be generated by the platform and will be automatically archived in the Alerts Dashboard, but you will not receive a notification during this time.

We have added the ability to create user accounts and then log in using Microsoft, Facebook, and Amazon.