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KPI Tracking Explained
Updated over a week ago

We know that the most important measure of success when managing PPC are the KPIs you or your clients are trying to achieve, so we’ve put KPIs at the heart of Adpulse.

Adpulse now supports defining KPIs against Smart Budgets and tracking the performance in the Budget List. You can set a KPI when creating a new budget, or update an existing Budget with a KPI by choosing Edit from the Budgets page.

Available KPIs:

  1. Cost Per Conversion (CPA)

  2. Conv. Value / Cost (ROAS)

  3. Conversions

  4. Conversion Rate

  5. Cost Of Sale

  6. Click Through Rate (CTR)

  7. Impressions

Available measurement types:

  1. Fixed value - you have a defined KPI that you wish to track, eg. CPA target of $5.25 OR 41 conversions per month

  2. Last x Periods - these are rolling historic periods, so will update each new period - where a period could be a month or a week

    1. Last Period - eg. if the current budget period is a month and you're in November, this will generate a target looking at all of October's data

    2. Last 2 Periods - eg. if in November, would use data from September and October - the last 2 periods

    3. Last 3 Periods - eg. if in November, would use data from August, September, and October - the last 3 periods

  3. Same period last year - great for a seasonal campaign that compares this period to the same period last year

How to assign KPIs to a Budget

  1. KPIs within the settings of a Budget:


2. Select form the available KPIs

Choose KPI

3. Selected a date range for the beachmark value - or if you have a fixed KPI enter that.

Enter KPI Target

Once defined, you can check the performance of your Smart Budget KPI in the Budgets page. Red = not achieving target, Green = target achieved.


You can sort by the KPI column to bring the best or worst performers to the top of the budget list.

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