We know that the most important measures of success when managing Paid Media are the KPIs you or your clients are trying to achieve, so we've put KPIs at the heart of Adpulse.
Each KPI in Adpulse consists of three components: a metric, a time period, and a benchmark. The metric is the actual value you’re measuring, such as CPA, ROAS, or Click-Through Rate, calculated for the selected time range.
That value is then compared against your chosen benchmark (like a target, previous period, or account average) to show how performance is tracking over time.
For example:
CPA (last 7 days) compared to CPA (previous 7 days) shows whether efficiency is improving or declining.
ROAS (this budget period) compared to a target ROAS of 5.0 highlights whether you’re meeting profitability goals.
KPI's are linked to Budgets, and you define them when you create a budget.
Available KPI metrics:
Cost Per Conversion (CPA)
Conv. Value / Cost (ROAS)
Conversions
Conversion Rate
Cost Of Sale
Click Through Rate (CTR)
Impressions
Available time periods
You set a time period for the metric you're tracking (compare) and one for the benchmark you want to compare it to. You can also compare to a fixed value, ie, the client is chasing a CPA of $52.
In app, they look like:
The options for time periods are:
Compare | Benchmark |
Current Schedule
This takes the current budget schedule (typically monthly) and compares it to previous x periods (typically months) | Previous Period Previous 2 Periods Previous 3 Periods Same Period Last Year Fixed |
Last 7 Days | Prior 7 Days Prior 14 Days Prior 21 Days Same Period Last Year Fixed |
Last 14 Days | Prior 14 Days Prior 28 Days Prior 42 Days Same Period Last Year Fixed |
Last 28 Days | Prior 28 Days Prior 56 Days Prior 84 Days Same Period Last Year Fixed |
Last 30 Days | Prior 30 Days Prior 60 Days Prior 90 Days Same Period Last Year Fixed |
Last 60 Days | Prior 60 Days Prior 120 Days Prior 180 Days Same Period Last Year Fixed |
Last 90 Days | Prior 90 Days Prior 180 Days Prior 360 Days Same Period Last Year Fixed |
How to assign KPIs to a Budget
You define a KPI when creating a budget, but you can also edit a budget to define or update the KPI.
1. Choose a metric to track, eg, Cost Per Conversion
2. Select the date range you want to track as the 'compare' value
3. Then select a Benchmark time period that the above is compared to
Once defined, you can check the performance of your KPI in the Budgets page. Red = not achieving target, Green = target achieved.
You can sort by the KPI column to bring the best or worst performers to the top of the budget list.