We're super happy to announce that we have released our LinkedIn integration as a closed Beta. If you'd like to join the closed Beta, please send us an email.
Much of the functionality you're used to using in Adpulse is now available for LinkedIn Accounts, but there are a couple of things to be aware of while it's still in Beta.
But, let's start with what you can do (pretty much everything):
Budget and KPIs:
Create Account and Child budgets
Apply Smart Budget features like AutoProtect and AutoPacing
Create Custom Budget Alerts
LinkedIn Budgets will appear on the Budget Performance scatter plot on the dashboard
Performance Optimizations:
Insights:
Things to watch out for during the Beta
The only thing to be aware of is checking the data is accurate as per the previous Betas.
We've done rigorous checking, but as it's early days for the integration we'd prefer it if you could double-check any campaign critical data points, and let us know if you see anything unexpected.
Insights
Below defines which Insight scans are working for Linkedin
Scan | |
AccountConversions | Yes |
AccountImpressions | Yes |
AdGroupMetrics | n/a |
AssetGroupPerformance | n/a |
BrandCampaignImpressionShare | n/a |
BudgetAllocationRecommendation | Yes |
CampaignAudienceExists | In Development |
CampaignPerformance | Yes |
Devices | Yes |
DisapprovedAds | In Development |
KeywordPerformance | n/a |
LinkCheck | In Development |
MicrosoftConnection | n/a |
MicrosoftShoppingDynamicRemarketing | n/a |
Products | n/a |
SearchCampaignWithDisplay | n/a |
SearchTerms | n/a |
ThirdPartyChanges | not possible |
Performance Tables
Below defines which Performance Tables are working for Linkedin
Performance Optimizations | |
Asset Groups | n/a |
Campaigns | Yes |
Devices | Yes |
Keywords | n/a |
Products | n/a |
Search Terms | n/a |