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LinkedIn is in Beta - what that means
LinkedIn is in Beta - what that means
Updated over a week ago

We're super happy to announce that we have released our LinkedIn integration as a closed Beta. If you'd like to join the closed Beta, please send us an email.

Much of the functionality you're used to using in Adpulse is now available for LinkedIn Accounts, but there are a couple of things to be aware of while it's still in Beta.

But, let's start with what you can do (pretty much everything):

  • Budget and KPIs:

    • Create Account and Child budgets

    • Apply Smart Budget features like AutoProtect and AutoPacing

    • Create Custom Budget Alerts

    • LinkedIn Budgets will appear on the Budget Performance scatter plot on the dashboard

  • Performance Optimizations:

  • Insights:


Things to watch out for during the Beta

The only thing to be aware of is checking the data is accurate as per the previous Betas.

We've done rigorous checking, but as it's early days for the integration we'd prefer it if you could double-check any campaign critical data points, and let us know if you see anything unexpected.


Insights

Below defines which Insight scans are working for Linkedin

Scan

LinkedIn

AccountConversions

Yes

AccountImpressions

Yes

AdGroupMetrics

n/a

AssetGroupPerformance

n/a

BrandCampaignImpressionShare

n/a

BudgetAllocationRecommendation

Yes

CampaignAudienceExists

In Development

CampaignPerformance

Yes

Devices

Yes

DisapprovedAds

In Development

KeywordPerformance

n/a

LinkCheck

In Development

MicrosoftConnection

n/a

MicrosoftShoppingDynamicRemarketing

n/a

Products

n/a

SearchCampaignWithDisplay

n/a

SearchTerms

n/a

ThirdPartyChanges

not possible


Performance Tables

Below defines which Performance Tables are working for Linkedin

Performance Optimizations

LinkedIn

Asset Groups

n/a

Campaigns

Yes

Devices

Yes

Keywords

n/a

Products

n/a

Search Terms

n/a

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