While we've been releasing quite a few smaller updates over the last couple of months (oh and the Close Variant Manager), this time there are a couple of new features worthy of a bit of a write-up!
Spikes and Drops - custom performance monitoring
Notes - in-app annotations
Spikes and Drops
Spikes and Drops are performance monitoring alerts where you can select a metric and then thresholds to trigger a notification.
There are two types of Spikes and Drops alerts:
Fluctuation monitor - % variance compared to a previous time period
Example: last 7 days (sum of) Impressions have increased by greater than 50% compared to the average of last 3 periods (the period being 7 days in this example)
Threshold monitor - Enter an actual number and trigger if the metric exceeds/drops below it
Example: last 7 days CTR is less than 5% (Optional: set minimum metric to run check, ie. Imps greater than 1,000)
Notes
In Adpulse you now have the ability to add notes to tasks you complete within the platform, with these then being able to be downloaded to use in client reporting. Each note contains:
Ad Account
User
Date
Note
