One of the fastest ways to improve the performance of a campaign is to increase or decrease bids on specific devices. Doing the analysis on each campaign and applying device bid adjustments one at a time is a valuable but very laborious and time-consuming task.
This is where Adpulse does what the Ad platforms don't - we analyze performance for each device across every campaign and every account. We then categorize and display them based on performance, meaning you can quickly see which devices would benefit from a bid adjustment. You can even process them in bulk across multiple campaigns at once, resulting in lightning-fast, high-value optimizations.
You can update the Bid Adjustment of a Device without having to leave Adpulse.
How to update a Device Bid Adjustment
Navigate to Performance > Devices
Click one of the numbered results to enter the detailed view
Select a device to update and click the triple dot menu
Select 'Update Bid Adjustment'
A modal displays the current Bid Adjustment, and a field to enter the new Bid Adjustment. Enter either a negative or positive number to set the new Bid Adjustment
Some Bid Strategies only allow either 0% or -100% bid adjustments, as such these will be the only options available for those bid strategies
