Introduction
One of the fastest ways to improve the performance of a campaign is to increase or decrease bids on specific devices. Analyzing each campaign and applying device bid adjustments one at a time is a valuable but very laborious and time-consuming task.
This is where Adpulse does what the Ad platforms don't - we analyze performance for each device across every campaign and every account. We then categorize and display them based on performance, meaning you can quickly see which devices would benefit from a bid adjustment. You can even process them in bulk across multiple campaigns at once, resulting in lightning-fast, high-value optimizations.
The actions you can apply within Adpulse are;
Update Bid Adjustment (Read the 'How To')
Snooze
Hide
Only Campaign Types and Bid Strategies that allow a Device level Bid Adjustment will be displayed in the Devices Performance Dashboard
How the Devices Performance Dashboard Works
The Devices Performance Dashboard works similarly to the other Performance Pages, where we have pre-categorized your Devices into helpful buckets, so you can review and action them quicker. The red ones look like they need attention or are wasting money, the yellow ones are average performers and the green ones are doing great!
The Categories
Category | Description |
Good Performance | Your best-performing devices - you may be able to add a bid modifier to increase bids or specifically target these devices in a separate campaign with higher bids and budget |
Average Performance | Devices that perform in line with your campaign averages show up here. |
Poor Performance | These devices seem to be performing much worse than the campaign average. Could be time to reduce the bid modifier? |
Low Data | These devices have only a few conversions and not a lot of spend, so we can't categorize them yet. |
High Spend | High spenders that are not converting. Great candidates for a -100% bid modifier |
Average Spend | Moderately spending devices that haven't spent too much since their last conversion but also haven't converted yet, so they are just sitting here and waiting to get enough data to be categorized as either good or bad. |
Low Spend | Small spending devices that have not yet converted (last 30 days) - not much to do on these yet. |
No Clicks | Devices with impressions but no clicks in the last 30 days |
Hidden | List of devices that have been snoozed or hidden |
Actions
Action | Description |
Update Bid Adjustment | Update the Bid Strategy directly within Adpulse. Read the 'How To' |
Snooze 1 Day
Snooze 7 Days
Snooze 30 Days | Pauses the Device being checked again for X number of days |
Hide | Permanently stops the check from running for this Device |
Please note: You can view and unhide any Snoozed or Hidden Keywords from the Hidden tab