Overview
Adpulse has a library of Insights that run automatically across your imported accounts—you don't need to do anything to get them running and they typically run daily. Browse the full list of Insights. The majority of the Insights have Actions you can apply from within Adpulse and some you can even automate.
The Insights are split into categories based on their severity:
Insight Category | Description |
| These are things that would either stop or seriously impede activity in your accounts |
| These are things that are impacting your performance but are not quite as critical |
| These are opportunities for you to improve the performance of your activity |
| These check the basics to ensure your accounts and campaigns are configured as per Best Practice |
| Highlights activity that could be improved to make the accounts more cost-efficient |
Insights run across different levels depending on what it is checking
Account
eg. Ad Link Checker
Campaign
eg. Campaign Stopped Serving
Ad Group / Ad Set
eg. Poor performing Close Variants
And they can generate multiple results, which we - creatively ;) - call 'Results'. Some Actions are at the Insight level, while some are at the Result level.
In the example below, each Result is a campaign where it's set to 'People interested in your target locations' and you have an action for each Result to update this to 'People in or regularly in your target locations'.
Insight Actions
The majority of the Insights have Actions that you can do within Adpulse and some you can automate to apply the action automatically, some examples of the available Actions:
Ad Link Checker Insight: Update the URL of the broken link
Auto-Generated Site Links Exist Insight: Pause or remove the Automatic Site Link
Snooze and Ignore Actions
You can also 'Snooze' an Insight for a period of time, or 'Ignore' it completely.
'Snoozing' is handy when you need a client to action something on their end - like fixing a payment method on an Ad Account that has stopped serving - you can snooze the Insight for 1, 7, 30, 60, or 90 days. This means the Insight won't run for that Ad Account for that length of time.
'Ignoring' is more when an Insight or Result is not applicable to that Ad Account, Campaign, or Ad Group/Ad Set. For example, you might have Automatically generated site links that you wish to retain, so rather than pausing or removing them you could 'ignore' as an action and it won't check it again for that account - effectively you're telling Adpulse, "This is fine I'm happy with this"
Automation and Configuration
Some Insights settings can be configured and some Actions can be automated.
Configuration example:
No Recent Changes Insight: You can configure the Insight to check if changes have been made to the Ad Account for the last 14 or 28 days.
Automation examples:
User Location Targeting Insight: Automatically update any set to 'People interested in your target locations' to 'People in or regularly in your target locations'
Opti-Score Is Low Insight: Automatically dismiss any recommendations
Full list of Insights
Category | Insight Name | Description |
| Ad Link Checker | Checks for live ads that are sending traffic to landing pages with a 404 error, or the domains SSL certificate has expired |
| Disapproved Ads | One or more of your ads are currently flagged as having a delivery status problem. |
| Auto-Generated Site Link Checker | Automatically generated Site Links are sending traffic to broken links |
| Site Link Checker | Site Links are sending traffic to broken links |
| Account Stopped Serving | Ad Account had zero impressions yesterday, when previously had impressions |
| Ad Groups Missing Keywords/Ads | Live ad groups are missing ads or keywords |
| Campaign Stopped Serving | Campaign had zero impressions yesterday, when previously had impressions |
| Third Party Changes | Users not registered in Adpulse have been making change to the account |
| Product Issues | You have products with approval issues |
| Account No Conversions | Account has not had a conversion within the typical window for this account |
| Conversions - Primary | A Primary Conversion action has not had a conversion within the typical window for this account |
| Conversions - Secondary | A Secondary Conversion action has not had a conversion within the typical window for this account |
| Ad Platform Limits Warning | Some items in your ad account are very close to reaching their maximum limits |
| Dynamic Remarketing | Account could benefit by adding a Dynamic Remarketing campaign |
| Brand - Impr Share Lost (Budget) | You have brand campaigns that are being limited by budget |
| Brand - Impr Share Lost (Rank) | You have brand campaigns that are being limited by rank (bids too low) |
| Search Term Reengagement | Search Terms that previously converted look to have had traffic stopped recently |
| Asset Group Issues | Issues have been identified within your Asset Groups |
| Keyword Issues | Issues have been identified within your Keywords |
| Good Close Variants | Add great performing close variant search terms as new keywords |
| User Location Targeting | User location targeting options could be incorrect |
| Ad Group Audience Missing | Ad Group doesn't have audiences |
| Campaign Audience Missing | Campaign doesn't have audiences |
| Search Campaign With Display | Search campaign has a display campaign enabled |
| Auto-Generated Assets Exist | Please review assets that have been automatically generated for you by the ad platform. These assets include:
|
| No Recent Changes | No changes have been made in the account recently |
| Opti-Score Is Low | Google Opti score is less than 70% - should you dismiss recommendations? |
| High Spend Close Variants | Poor performing Close Variants have been identified - add some negatives? |
| Poor Close Variants | Poor performing Close Variants have been identified - add some negatives? |