Quite a major update to introduce more automation options using the Insight Actions, building on the automation within Budget Management and the Close Variant Manager, with more to come! Plus, you can now create Budgets with Daily Budget Targets, something that a few customers have been asking for.
If you have any suggestions for new features or tweaks to what already exists, please do let us know as it will inform what we develop. Email us at [email protected].
Insight Automation and Configuration
You are now able to automate the actions for some Insights and edit the configuration of others. See the list of Insights that can be automated or configured.
Automation examples:
User Location Targeting: Automatically update any set to 'People interested in your target locations' to 'People in or regularly in your target locations'
Opti-Score Is Low: Automatically dismiss any recommendations
Configuration example:
No Recent Changes: You can configure the Insight to check if changes have been made to the Ad Account for the last 14 or 28 days.
Change the category of the insight so you're not emailed alerts if they are not relevant to your business - if you have this setup.
Daily Budgets
In addition to the existing weekly, monthly or custom budgets, you can now set daily budgets.
These act the same as the weekly and monthly, so you can create recurring budgets for a number of days, with the minimum being one. Great when you work with daily budget value with your clients.
New Performance Table: Ad Groups
We have added a new Ad Group Performance Table that analyzes Ad Group / Ad Set performance across your accounts - similar to shown the Campaign table works.
The currently available Action is 'Pause Ad Group'
New Insights
Ad Delivery Issues
The Disapproved Ads Insight has been expanded to include Ads found with delivery issues. We now have three ad status Insights; Disapproved, Limited, Not Delivering
Negative Keyword Conflicts
Identifies which enabled keywords are currently being blocked by a negative keyword, and allows the user to remove the negative/s or pause the keyword.
Close Variant Updates
Added an Automation option when an ad group contains only exact match keywords, enabling this option tells Adpulse to add phrase match negative keywords for any individual words that exist in a search term but not in an enabled keyword. Read more.
You can now specify the match type when adding Allowed Phrases in the Close Variant Manager
New filter option on the Ad Group page of the Close Variant Manager to include or exclude Ad Groups that have enabled Automatic mode
You can now click into Ad Groupa that have zero Close Variants
Ability to bulk-select Ad Groups when adding Negatives and Keywords
Smaller updates
The placement of the Platform and Ad Account filters on each page has been switched and the Ad Account filter is now dependent on the selection of the Platform filter. ie. Choose Platform Facebook, only Facebook Ad Accounts will be selectable.
Added a new Action to the Ad Link Checker - Add Label 'Paused - 404 Error'
New filter option on the N-Grams Performance Table to include or exclude if the N-Gram is included in an existing Keyword
You can now manually sync your Ad Account data from the Settings > Ad Accounts > Imported page. Use the triple dot menu and select 'Manually Sync Account'