Optimization Automation and Configuration

Overview

You can automate the Actions for some Optimizations and edit the configuration of others. See the list of Optimizations that can be automated or configured below.

Automation examples:

User Location Targeting: Automatically update any set to 'People interested in your target locations' to 'People in or regularly in your target locations'
Opti-Score Is Low: Automatically dismiss any recommendations

Configuration examples:

No Recent Changes: You can configure the Optimization to check if changes have been made to the Ad Account for the last 14 or 28 days.
Severity: Change the severity of an Optimization to control how you are notified about it. Read Setup Notifications for Alerts and Optimizations <insert Link>.

What you can automate

The Actions for many of the Optimizations, see the list below
Disable an Optimization for a selection of or all ad accounts

What you can configure

Edit the settings of some Optimizations, see the list below
Change the severity of an Optimization

How to automate or configure an Optimization

Go to Settings > Alerts & Optimizations.
Find the Optimization. Open its severity section if you need to.
Select the automation icon, a circle with an A, at the right of its row.

This opens the settings for the Optimization in a single step.

Automation

Choose which Actions are applied automatically to which accounts, or disable the Optimization for accounts where it does not apply.

Automations are applied in order:

Disable the Optimization for the accounts you select.
Automatically apply an Action, such as Automatically Pause Sitelink or Automatically Remove Sitelink, to the accounts you select.
Enabled with manual actions: any accounts that are not disabled or automated. The Optimization still runs daily, but you complete the Actions manually.

Select accounts for each option with a filter, such as a tag. The number of accounts selected is shown beside it, and Preview lists them. Select Save when you are done.

List of Optimzations that can be automated or configured

You can see the full list of Optimizations here.

Optimization	Description	Automate and Configure?
Auto-Generated Site Link Checker	Automatically generated Site Links are sending traffic to broken links	Automation: Pause Sitelink Remove Sitelink Configure: None
Site Link Checker	Site Links are sending traffic to broken links	Automation: Pause Sitelink Remove Sitelink Configure: None
User Location Targeting	User location targeting options could be incorrect	Automation: Update To "Interested In" Configure: None
Search Campaign With Display	Search campaign has a display campaign enabled	Automation: Remove Display Network Configure: None
Auto-Generated Site Links Exist	Please review Site Links that have been automatically generated for you by the ad platform	Automation: Pause Sitelink Remove Sitelink Configure: None
No Recent Changes	No changes have been made to the account recently	Automation: None Configure: Last 14 days Last 28 days
Opti-Score Is Low	Google Opti score is less than 70% - should you dismiss recommendations?	Automation: Dismiss Recommendations Configure: None
Account No Conversions	Account has not had a conversion within the typical window for this account	Automation: None Configure: Select lookback window 14 days 28 days
Conversions - Primary	A Primary Conversion action has not had a conversion within the typical window for this account	Automation: None Configure: Select lookback window 14 days 28 days
Conversions - Secondary	A Secondary Conversion action has not had a conversion within the typical window for this account	Automation: None Configure: Select lookback window 14 days 28 days
Ad Platform Limits Warning	Some items in your ad account are very close to reaching their maximum limits	Automation: None Configure: Set limit threshold