Happy New Year!
The team has been working away around the various holidays to bring you some new updates, and I wanted to give you a sneak peek at some of the things we have coming in 2026.
A big thank you to everyone who completed the in-app survey; it has helped shape our development decisions for 2026.
In today's release:
New 'Audit' dashboard
Pmax search terms in Close Variant Manager
New Insight: Single Word Search Term
Smaller updates:
Update to handling EU currency formats
Countdown timer added to manual sync
Added the country to the Ad Account name for Amazon Ads
Coming in 2026:
Reddit integration
Pinterest Integration
Performance-based budgets (Adjusts budgets based on KPI performance)
Percentage-based child budgets
Expanded Account, Campaign, Ad Group/Set data, with an integrated data explorer
Troubleshooter, which is a visual flow chart to help diagnose where performance gains and drops are occurring
Updated table functionality
Backend infrastructure update to improve app speed
and no doubt lots of other things as they arise...
Please send us any suggestions or recommendations; we take them all on board, and they help us shape the platform's development.
New 'Audit' dashboard
We have created an 'Audit' Dashboard as an alternative to the existing Dashboard - you can flick between either of these using the button in the top right.
The Audit version provides more explanation of the different sections and data, and presents them in a slightly different format. This is to aid getting up to speed with the platform more quickly, plus it provides more of an 'audit' view of the data, should you filter down the selection.
Pmax search terms in Close Variant Manager
You can now use the Close Variant Manager to review your Pmax search terms and add negatives.
This will be a game-changer for those relying heavily on Pmax, as you can now add Allowed Terms (think a keyword list held in Adpulse) in the Close Variant Manager, and all non-matching Search Terms will be categorized as Close Variants. You can then add negatives or more Allowed Terms to reverse engineer a list of 'Keywords' (Allowed Terms) for your Pmax campaigns.
8th Jan 20226: Automation for adding Close Variants for Pmax Campaigns is now live
New Insight: Single Word Search Term
Identifies when one or more search terms consist of a single word (no spaces).
Single-word queries often indicate low user intent and typically perform poorly in terms of conversion. This insight highlights these terms so users can easily review and decide whether they should be excluded or ignored (as some single-word search terms can be highly relevant, like brand terms)