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Adpulse Updates - 15 October 2025

Updated yesterday

A few tweaks and updates to keep the platform evolving and improving.

  • View and update your Adpulse account name

  • More metrics and a date selection drop-down to the Daily Budget

  • Updated the KPI performance bands and colours

  • Added a Page with info on the new Google Sheets Extension

  • Some smaller updates:

    • Added IDs to the 'Account without a budget' modal

    • Improved the Ad Account search

    • Added a hover state to the Close Variants Automation icon to show where the negatives are being added

    • Bug fixes and API error messaging improvements


View and update your Adpulse account name

A few tweaks and updates to keep the platform evolving and improving.

You can now update the name of the Adpulse Account - this is handy if you need your billing receipts to be sent under a different name.

Navigate to Settings > Admin


More metrics and a date selection drop-down to the Daily Budget

We have added the metrics and date ranges below to the Daily Budget tables to provide more context when deciding to update your daily budgets or Campaign strategies.

Metrics

Date ranges

  • CPA

  • Conv. Value / Cost

  • Conversions

  • CTR

  • Last 7 days

  • Last 14 days

  • Last 28 days


Updated the KPI performance bands and colours

Based on customer feedback, we have updated the representation of KPI performance. This is to clarify how the KPI is actually performing, as the two greens were challenging to distinguish from each other.

Previous

Threshold

Classification

Colour

<=90

Under

Red

90 & <110

On Target

Light Green

>=110

Over

Dark Green

Updated

Threshold

Classification

Colour

<=80

Under

Red

>80 & <100

Close

Yellow

>=100

Over

Green


Google Sheets Extension

As you may have noticed, we recently launched an Extension for Google Ads, so we've added a new page under Settings > Integrations with all you need to connect it and start exporting data on a schedule

The extension allows you to export data easily into a Google Sheet. This export can then be refreshed according to a schedule, plus you can schedule sending a CSV version via email.

The data that the add-on can export:

  • Budget data

  • Budget Spend only data

  • Account metrics

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