We are really excited about this one - we've been working hard on developing on a way to automatically move budget between campaigns so that better performing campaigns get more budget.
Today we have released the new AutoRecommendations capability!
What are Daily Budget Recommendations all about?
In a nutshell, we already have an engine that:
assesses recent campaign performance, then;
ranks then from best to worst performers, then;
assesses if the better performing campaigns are being starved of budget, then;
recommends moving some budget from your worst performing campaigns up to your best performers (where your best performers have the traffic volume to use it).
You can see these recommended values in the "Recommended" column in Daily Budgets tab, and you can manually accept them if you don't wish to use automation.
You can read more in depth about how the recommendations are calculated in this article.
New.... Automate it!
When creating or editing a budget, you can now choose to have Adpulse adjust your daily budgets in line with the recommendations, based on a schedule you choose. You can also choose the maximum change allowed (between 2%, 5% or 10%).
See how it works here: