This is a heads-up that we will be releasing an update that affects how Alerts, Insights, Optimizations, and Notifications are managed within Adpulse. This could affect the alert notifications you currently have set up.
The updates below will be released mid-September - there is nothing to do now
Why are you making the update?
Based on customer feedback and the platform's evolution over the years, we realized the current handling of Alerts, Insights, Optimizations, and Notifications has become a bit clunky, so we want to overhaul it to make setup and management simple.
After all, you need to know what's important quickly and be notified consistently of critical issues, regardless of whether it's an 'Alert' or an 'Optimization'.
What is changing?
TL;DR - Alerts and Insights will be combined, with both having a 'severity' applied (Critical, Important, etc.). You can now browse both by severity within Adpulse, and external notifications will be configured by severity only.
Insights will be renamed to Optimizations.
Optimizations will now also include the Top 5 Performance Optimizations.
Currently, only Insights have a severity (Critical, Important, etc.), so we'll add a severity to all alerts, including the custom ones you create. You will be able to update the severity for each Alert (as you can currently do for Insights), so for example, only the ones you think are Critical can be updated as Critical.
You can then subscribe to receive external notifications (email, Slack, Teams, etc) by severity, for example: Email me a daily email outlining all the Critical Alerts and Optimizations for the Ad Accounts I'm tagged to.
The Alerts page will be updated to group alerts by ad account, and you'll be able to filter by severity to ensure you don't miss the most important items.
Custom alerts will include additional options when creating an alert.
'Best Practice' Optimizations will be renamed 'Hygiene', and 'Wasted Spend' ones will fall under 'Opportunity'
How could this affect me?
TL;DR - If you are sending external notifications to a messaging platform like Slack instead of the tagged users' emails, you will need to update the recipient for Critical Notifications. You only need to do this once, in one place.
Currently, System-Generated Budget Alert notifications (e.g., AutoPacing Failed, Ad Account inaccessible, etc.) are based on the user/messaging platform set per budget. This makes updates cumbersome if you need to change them across multiple ad accounts and budgets.
Once updated, the per-budget settings will be superseded by the new severity- based notifications. This will make management and visibility into who receives what, and when, much simpler.
The defaults for external Notifications will be:
Severity | Frequency | Recipient |
Critical | Daily Summary | Users tagged to the Ad Account |
Important | None |
|
Opportunity | None |
|
Hygiene | None |
|