Overview
You can create alert notifications for Insights which can be sent to an email, or a non-user contact. This works similarly to creating Custom Budget Alerts.
You can create and edit Insight Alerts from Settings > Alerts
The steps to create an Insight Alert are:
Name the Alert
Select the Insight Categories you want to be notified about
Select the Ad Account you want this to include
This can be done dynamically - for example, using a Tag - or statically, by selecting specific accounts
Select the Frequency of the alert
Immediate - a notification is sent immediately for each generated Insight
Daily - A single email will be sent that summarises the Insight results
Select the recipients for the notification
Via email to an existing Adpulse user, using the User Tag
Example:
Tom wants Critical Alerts to be emailed to him for his important accounts. He already has an 'important' tag assigned to the accounts, so he only needs to create a new Insight Alert with the below settings:
Insight Category = Critical
Ad Accounts = Dynamic using Tag 'Important'
Frequency = Immediate
Recipient = Select his User Tag