Adpulse

A smaller release this time, but we thought we'd give you an insight into what higher things the team has been working on:

- New Insights: Location Settings
- New KPI: Conversion Rate

What is coming up that the team is working on

Budgets 2.0 - we are giving budgets a big upgrade that’ll include:

- Support for multiple budget schedules - Stack recurring and custom budget schedules in one budget so you can plan out the entire year if you like
- Multi-platform budgets - Have one budget include multiple ad platforms, ie. Facebook and Google in the same budget
- Creating Child budgets that use percentages of the parent budget as the target, ie. Parent Budget target is $10,000, with two child budgets with targets of 40% and 60% of the $10,000

Close Variant Manager - making Exact Match, exact again!

- Quickly see the impact of close variants across all ad accounts (spend, CPC, CPA/ROAS)
- Add negatives to block poor-quality searches (manually or automatically)
- Turn quality search terms into new keywords
- Use data across multiple accounts and platforms to proactively add negatives to prevent poor-quality searches, even before that search occurs in the account!

- Ability to create custom alerts for almost all metrics. Ie. CTR is less than 5%, or Impressions drop 50% over the last 7 days.

- Budgets 2.0 - we are giving budgets a big upgrade that’ll include:
 - Support for multiple budget schedules - Stack recurring and custom budget schedules in one budget so you can plan out the entire year if you like
 - Multi-platform budgets - Have one budget include multiple ad platforms, ie. Facebook and Google in the same budget
 - Creating Child budgets that use percentages of the parent budget as the target, ie. Parent Budget target is $10,000, with two child budgets with targets of 40% and 60% of the $10,000
- Close Variant Manager - making Exact Match, exact again!
 - Quickly see the impact of close variants across all ad accounts (spend, CPC, CPA/ROAS)
 - Add negatives to block poor-quality searches (manually or automatically)
 - Turn quality search terms into new keywords
 - Use data across multiple accounts and platforms to proactively add negatives to prevent poor-quality searches, even before that search occurs in the account!
- Spikes and Drops alerts
 - Ability to create custom alerts for almost all metrics. Ie. CTR is less than 5%, or Impressions drop 50% over the last 7 days.

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This will trigger when you have Location settings set to show ads to people who are "interested" in your targeted locations - as opposed to "People in or regularly in your target locations".