Lots of new stuff throughout the platform this week, from new KPI types to updated Performance Benchmarks, and Insight Alerts .

When creating a budget we have added three new KPI types: CTR, Impressions, and Cost Of Sale. So now the complete list of available KPIs to track is:

KPI options when creating or editing an Adpulse budget

We've updated the Insight Alert functionality, it now more closely resembles how to create Custom Budget Alerts.

This means you can create Insight Alerts based on tags, plus you can now send them to third -party apps, like Slack and Teams.

Here's the full article on how to create Insight Alerts

All existing Insight Alerts have been migrated to the new process. You can review these here - https://dashboard.adpulse.app/settings/alerts#insight-alerts

We have updated the Budget Allocation table to give it some extra functionality:

Across all of the Performance Dashboards; Keywords, Campaigns, Devices, Search Terms, Asset Groups, and Products, we have updated how each element is categorized.

In a nutshell, it'll use the KPI you have assigned to its corresponding budget. If you have the campaign in more than one budget - and therefore it has multiple KPIs - then some logic is applied to determine which KPI to use.

You can read more here - How Performance Benchmarks work

If you use child budgets extensively (eg hundreds or thousands of them), enabling this option may increase the load speed of your Budgets/KPI page by deferring child budgets from being loaded until you open the Account Budget.

Please be aware that enabling this option will prevent the greyed-out Child-related Smart Budget icons from displaying on the Account Budget row until you manually expand to view the Child.