Campaigns Performance Dashboard Explained

Introduction

We've made managing Campaign performance in Google Ads and Microsoft Ads really easy. Adpulse automatically categorizes each campaign, so you can easily see which ones are performing well and which need some attention. Filter this using the tags, to only see a segment of your accounts, such as Team Member, Team, Importance, etc to only look at the data relevant to you.

The actions you can apply within Adpulse are; Pause Campaign, Update Bid Strategy, and Snooze. Pausing is great if you have a poor performer and you want to pause it while you investigate further. Updating the Bid Strategy of a campaign is a lever that can help improve performance so we've built that right into Adpulse as well. Finally, if you're not sure about an action you can 'Snooze' the result, and Adpulse will wait before rescanning the Campaign again - meaning it might drop into a different classification.


How the Campaigns Performance Dashboard Works

The Campaigns Performance Dashboard works similarly to the other Performance Pages, where we have pre-categorized your Campaigns into helpful buckets, so you can review and action them quicker. The red ones look like they need attention or are wasting money, the yellow ones are average performers and the green ones are doing great!


The Categories

Category Description
Good Performance Your best-performing Campaigns - try expanding reach with different match types to take advantage of great performance!
Average Performance Campaigns that perform in line with your campaign averages show up here.
Poor Performance These Campaigns seem to be performing much worse than the campaign average. Could be time to pause them?
Low Data These Campaigns have only a few conversions and not a lot of spend, so we can't categorize them yet.
High Spend High spenders that are not converting. Great candidates for pausing.
Average Spend Moderately spending Campaigns that haven't spent too much in the last 30 days but also haven't converted yet, so they are just sitting here and waiting to get enough data to be categorized as either good or bad.
Low Spend Small spending Campaigns that have not yet converted (last 30 days) - not much to do on these yet.
No Clicks Campaigns with impressions but no clicks in the last 30 days
Hidden List of Campaigns that have been snoozed or hidden

Actions

Action Description
Pause Keyword Pauses the Campaigns within Google Ads
Update Bid Strategy Update the Bid Strategy directly within Adpulse. Read the 'How To'

Snooze 1 Day

Snooze 7 Days

Snooze 30 Days

Pauses the Campaign being checked again for X number of days
Hide Permanently stops the check from running for this Campaign

Please note: You can view and unhide any Snoozed or Hidden Keywords from the Hidden tab

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