Adpulse Updates - 7 July 2025

This is a big one - we just released multi-account budgets! This means you can create budgets with more than one ad account, which could be from the same or different ad platforms.

Plus, a few other updates:

The same great budget tool, now with added ad account capability!

You can now create budgets with more than one ad account, plus create two tiers of Child Budgets. A budget can be made up of one or more ad accounts from the same or different platforms.

For example, a budget can be made up of:

1. Multiple Ad Accounts in the Parent Budget with Child Budgets for each platform

2. Multiple Ad Accounts in the Parent Budget with cross-platform budgets for different objectives

Read how to create a Multi-Account Budget

Sometimes it's good to know what you're missing... You might have imported a new ad account and forgotten to create a budget, or deleted a budget without unimporting the ad account when a client has left.

So we created a small notification where, if you have ad accounts that are missing budgets, a notification will appear at the top of the page.

This will open a model, display which ad accounts, and you can either unimport them or create a budget

TikTok is now available for all users.

All budget functionality is available; however, to use AutoPacing (as with Meta and LinkedIn), you must have budgets set to daily.

We are building out more insights and optimizations, so we'll let you know when these go live, but if you have suggestions on what you'd like Adpulse to do for you in TikTok, please reach out and let us know.

We launched a couple of new budget automation settings and slightly revised the UI of the Budget Automation section (used to be called Smart Budgets)

AutoPacing Limit *NEW*

Daily Spend Limit *NEW*

Read more