We've added a new Tools section with the launch of our Audience Manager to help you manage your Google and Microsoft Audiences. Plus, we overhauled all the various integrations into a single new section.
New Feature: Audience Manager
Main navigation update
Updated Integrations UI
All budgets that have Child budgets now have 'Sum Child Budgets'
'Frequency' metric added to the Daily Budgets table
Main navigation update
We have updated the main navigation to accommodate the new Audience Manager.
This means introducing a new navigation item called 'Tools' that will house all our upcoming standalone pieces of functionality.
Close Variants has been moved to within Tools, so it's no longer its own menu item.
Updated Integrations UI
As the number of integrations has grown, we decided to consolidate them under a single Settings > Integrations section, which has replaced the old Settings > Connections page.
Ad Platforms - Replaces Connections
Where you connect to the various ad platforms, eg, Google Ads, Meta Ads
Merchant Connections - No change
Connect the Google Merchant Centre here
Hubspot - No change
Connect to HubSpot to import Budget data into company records and install workflow actions to import accounts and create budgets automatically. Read more
Messaging/CRM - Replaces Non-user contacts
Send alerts to various third-party platforms, such as Slack, Asana, etc. Read more
API - Moved from Settings > Admin
Connect directly to the Adpulse API to enable reporting via third-party platforms and to update budgets in bulk. Read more
Audience Manager
Within Adpulse, you can add and remove audiences for your Google and Microsoft campaigns with the Audience Manager (Tools > Audience Manager)
This quickly identifies Campaigns and Ad Groups that have no Audiences and lets you add Observations ot Targeting audiences in bulk.
All budgets that have Child budgets now have 'Sum Child Budgets'
The Sum Child budget functionality has been extended to include any budget that has Child Budgets under it.
