A few new additions in this release that improve usability, plus some extra KPI types
New rolling time period KPI options
Ability to move Child Budgets to another compatible Parent Budget
Updated Google Sheets Extension
Added Reach and Frequency as columns in Daily Budgets
New rolling time period KPI options
In addition to the existing KPI option that compares the current budget schedule date range against previous periods, we have added the ability to select a rolling date range that is independent of the budget period.
There is no change to the current KPIs; they still work as is and are now called 'Current Schedule'
The new rolling KPI dates options are below, and these can be compared to previous X days that are relevant to the chosen selection.
KPI and Benchmark options
Compare | Benchmark options |
Last 7 Days | Prior 7 Days Prior 14 Days Prior 21 Days Same Period Last Year Fixed |
Last 14 Days | Prior 14 Days Prior 28 Days Prior 42 Days Same Period Last Year Fixed |
Last 28 Days | Prior 28 Days Prior 56 Days Prior 84 Days Same Period Last Year Fixed |
Last 30 Days | Prior 30 Days Prior 60 Days Prior 90 Days Same Period Last Year Fixed |
Last 60 Days | Prior 60 Days Prior 120 Days Prior 180 Days Same Period Last Year Fixed |
Last 90 Days | Prior 90 Days Prior 180 Days Prior 270 Days Same Period Last Year Fixed |
Ability to move Child Budgets
From the triple-dot menu of a Child Budget, you can move it to sit beneath another compatible Parent Budget
A compatible Parent Budget contains the same Ad Account(s)
Parent Budget cannot be moved
Any Campaign filters on the destination Parent might impact the available campaigns on the newly moved Child Budget
Triple-dot option to move
The drop-down for 'New Parent Budget ' will only display compatible Parent Budgets
Updated Google Sheets Extension
We've made updates to the Google Sheets Extension based on customer feedback.
You can now have different data queries on different tabs in the same sheet
You can edit an existing data refresh schedule