We've got some great updates to help you get a lot more focused on how you're measuring the success of your activity.
Choose the Conversion Actions for each of your budgets
Ability to export the Campaign data for your budgets
You can then edit the Daily Budgets and import to update them in bulk
Change to Reach and Frequency metrics in Adpulse
New metrics and date ranges added to Daily Budgets
Some smaller updates:
New Actions:
Include for Demographics
Include for Networks
Ability to open budget options in a new tab
Expanded the functionality of the budget import/export to be able to create a schedule within existing budgets
Exporting budget data for prior budgets will use KPI data from that period
Choose the Conversion Actions for each of your budgets
In Adpulse, you can choose which conversion action you want your Budgets to count as a 'Conversion'. Conversion action selection is done from within the settings of a Budget.
When you update the Conversions Actions, all references to Conversions within Adpulse will update to use this new selection
You can either select a Conversion Group, such as 'Primary Conversions', 'Results', or you can pick multiple individual actions to create your own custom Conversion group.
Options per ad platform
Google / Microsoft | TikTok | ||
Results (Default) | Primary Conversions (Default) | Results (Default) | Conversions (Default) |
Add Payment Info | All Conversions | Comments | Comments |
Add To Cart | Custom | Download Clicks | Engagements |
Add to Wishlist |
| Follows | Follows |
Complete Registration |
| Job Applications | Likes |
Leads |
| Leads | Shares |
Likes |
| Likes |
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Link Clicks |
| Opens |
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Purchase |
| Reactions |
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Schedule |
| Sends |
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Submit Application |
| Shares |
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Subscribe |
| Total Engagements |
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| Video Views |
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| Website Conversions |
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Ability to export the Campaign data for your budgets
You can now export campaign-level data to a CSV. This is the data held in the Daily Budgets tab, and can be exported in two ways:
1. Directly from the Daily Budget tab
2. Filter the budgets you want to export on the Budgets page, then export the Daily Budgets
The export will only include metric data for the Current Budget Period
You can also import it to update Campaign Daily Budgets in bulk.
Changes to Reach and Frequency metrics
Due to the way TikTok, Meta, and LinkedIn measure both Reach and Frequency, we can't display them accurately in Adpulse, so we are removing them as metrics in most areas.
Reach is unique per time window, and we can't store every date range permutation in Adpulse. Frequency is derived from reach and impressions, so without an accurate Reach metric, we cannot display that either.
We will be able to display them as a metric in the Daily Budget tab, as that only displays defined date ranges (7, 14, 28 days)
New metrics and date ranges added to Daily Budgets
We have expanded the metrics available and improved the UX to select different date ranges when reviewing your Campaigns' performance to better inform updates to Daily Budgets
Metrics now available: | Date Ranges available: |
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