In Adpulse, you can choose which conversion action you want your Budgets to count as a 'Conversion'. Conversion action selection is done from within the settings of a Budget.
When you update the Conversions Actions, all references to Conversions within Adpulse will update to use this new selection
You can either select a Conversion Group, such as 'Primary Conversions', 'Results', or you can pick multiple individual actions to create your own custom Conversion group.
Options per ad platform
Google / Microsoft | TikTok | ||
Results (Default) | Primary Conversions (Default) | Results (Default) | Conversions (Default) |
Add Payment Info | All Conversions | Comments | Comments |
Add To Cart | Custom | Download Clicks | Engagements |
Add to Wishlist |
| Follows | Follows |
Complete Registration |
| Job Applications | Likes |
Leads |
| Leads | Reach |
Likes |
| Likes | Shares |
Link Clicks |
| Opens |
|
Purchase |
| Reach |
|
Reach |
| Reactions |
|
Schedule |
| Sends |
|
Submit Application |
| Shares |
|
Subscribe |
| Total Engagements |
|
|
| Video Views |
|
|
| Website Conversions |
|
How to modify your Conversion metrics
1. Conversion Action selection is done per Budget, so you'll need to edit a budget's settings
2. Click the edit pencil and you'll be able to choose, per ad account, the Conversion Groups or Actions you want.
3. Click Save, and then also save the budget for the updates to take effect.