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Adpulse Updates - 9th December 2025

Updated this week

A few quality-of-life updates to make using Adpulse even easier

  • Updated Performance tables, with date range comparison

  • Daily Budgets tab now has totals for most metrics

  • Smaller updates:

    • Updates some action modals to better accomodate PMAX

    • Better handling of some currencies

    • Expanded ability to move Child Budgets


Have clients who want to pause activity over the Christmas break?

It's common for clients to want to pause activity over the break - good thing, it's easy to do in Adpulse, whether you have a couple to do, or hundreds!

We've created two tutorials, with video, to show you how to use the Budget Schedules and the AutoPause automation feature to program in your breaks ahead of time, so you can also have a break!

  • If you have a handful to do, it's probably quickest to do the changes per budget.

  • If you have a lot to do, this will guide you through making updates in bulk, which requires using the export/import functionality and making changes to multiple budgets via a CSV file.


Updated Performance tables, with date range comparison

We have tidied up how the data comparison works for the available data metrics.

  • Select the metrics you want from the Edit Columns options

  • Select a range and a comparison range

  • The difference data will show as a percentage, and you can hover over this to get the value

  • Columns are now sorted using the difference percentage


Daily Budgets tab now has totals for most metrics

We have added a totals row to the Daily Budget table, which provides totals for the active campaigns for the chosen date range


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