First release of the new year and it's mostly smaller updates while we've been working on some larger features and upgrades.
Added AutoPause to Budgets
New Insight: Google Search Partner Performance
New column data metrics added to:
Budget Allocation table
Negative keyword conflict insight detail
AutoProtect can now have a decimal point - as we noticed some uploads were including this, and while the back end was using it, the front end was displaying a rounded figure.
Coming soon:
Multi-platform budgets - the ability to have multiple Ad Accounts within a budget
Performance highlights - Optimizations ranked by most impactful
Ability to add audiences to campaigns
Setting a min/max limit for daily budgets within Budget Allocation
Added AutoPause to Budgets
We've added a new Smart Budget feature called AutoPause - this will pause the enclosed campaigns when there is no current schedule.
If it pauses due to no current schedule, it will unpause all the enclosed campaigns when a new current schedule becomes active.
New Insight: Google Search Partner Performance
We have a new Insight that reviews the performance of the Google Search Partner Network and recommends where pausing it would improve the performance of the Campaign.
