First release of the new year and it's mostly smaller updates while we've been working on some larger features and upgrades.
Added AutoPause to Budgets
Added Frequency to Spikes and Drops alerts
New Insight: Google Search Partner Performance
New column data metrics added to:
Budget Allocation table
Negative keyword conflict insight detail
AutoProtect can now have a decimal point - as we noticed some uploads were including this, and while the back end was using it, the front end was displaying a rounded figure.
Coming soon:
Multi-platform budgets - the ability to have multiple Ad Accounts within a budget
Performance highlights - Optimizations ranked by most impactful
Ability to add audiences to campaigns
Setting a min/max limit for daily budgets within Budget Allocation
Added AutoPause to Budgets
We've added a new Smart Budget feature called AutoPause - this will pause the enclosed campaigns when there is no current schedule.
If it pauses due to no current schedule, it will unpause all the enclosed campaigns when a new current schedule becomes active.
Added Frequency to Spikes and Drops alerts
This means for social activity, you can set Frequency alerts, ie. if the Frequency is greater than X send an alert notification. Great for managing ad fatigue.
New Insight: Google Search Partner Performance
We have a new Insight that reviews the performance of the Google Search Partner Network and recommends where pausing it would improve the performance of the Campaign.
